Toronto · Diabsolut · Salesforce Ecosystem

Relationships > transactions.

I’m Shmuel Pressman. After a decade in sales, I now work with Salesforce customers as an Outcomes Partner at Diabsolut. The work I care about most has not changed: helping people get clear enough to make better decisions.

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If we talk, I will probably ask more questions than expected. That is usually where the useful stuff starts.

A few receipts

$550K annual quota exceeded six months early

$1M+ team deal value influenced through peer leadership

30+ / $4.6M retail locations led across Ontario, revenue grown from $2.6M

553 Trailhead badges earned across the Salesforce platform

Now · July 2026

What has my attention right now.

A current snapshot, not a polished brand statement.

Helping Salesforce customers connect strategy, platform, process, and execution to outcomes that matter.

Learning how to use AI without letting it flatten my voice or my judgment.

Being present at home while still taking the craft seriously.

What makes a customer feel safe enough to say what is really happening?

Selected lessons

Notes I keep coming back to.

Patterns learned through real customers, real teams, and real life.

Trust shows up before urgency

People can feel when the goal is to help them think, not push them forward before they are ready.

Clean data is mostly a people problem

The hard part is rarely the field name. It is agreement, ownership, habits, and language.

A good question can change the whole room

The best conversations usually turn when someone finally names the real issue out loud.

Career arc

From front-line execution to strategic outcome conversations.

The common thread: understand the person, understand the business, then help connect the next right step.

Now

Outcomes Partner

Diabsolut

Helping Salesforce customers think through what they are trying to achieve, where the gaps are, and how the right strategy, platform, process, and execution can get them there.

2026

Account Executive, Data Foundations, Growth Business

Salesforce

Helped growing companies connect data quality, customer experience, and AI readiness to decisions people can actually make.

2024 to 2026

Account Executive, Healthcare and Life Sciences

Salesforce

Built trusted relationships with small and midsized organizations, exceeded annual quota early, and helped peers close meaningful additional revenue.

2024

Account Executive

Carbon6

Worked with e-commerce sellers across a high-volume SaaS portfolio, using account signals, product feedback, and white glove support to find growth.

Earlier roles at Lightspeed Commerce (2022–2024) and Virgin Plus, Bell, and Enjoy Technology (2014–2022), growing from sales representative to multi-location leader.

View full resume →

About me

Built in sales, shaped by service, grounded by real life.

My path started in Child and Youth Work, where I learned early that support, patience, and trust are not soft skills — they are the base layer for real change.

That thread has followed me through telecom, retail, commerce SaaS, Salesforce, and now consulting at Diabsolut. I have led teams, managed complex pipelines, coached peers, and sat across from customers trying to make practical decisions in noisy markets.

Outside of work, I am a husband, father, lifelong learner, and cancer survivor. That perspective keeps me focused on what actually matters: showing up well, doing useful work, and leaving people better than I found them.

Field notes

Less thought leadership. More useful reflection.

Short notes on customers, sales craft, data, leadership, family, and the things I am still figuring out.

Open notes